PKWPracownia Kultury Współczesnej

Street Fashion Festival

the first street fashion show in Poland

as a way of suffusing the street space
with

body,
style,
motion.

SFF exemplifies communities and their influantial impact on style of entire city.

SFF presents a fashion show meant for female and male citizens. A passer-by happens to be at the same time a sender of a transmission and a recipient of fashion show, taking place before his very eyes. Another recipients of the show will be people waiting in their cars at the red lights.
A pedestrian crossing symbolises fleeting nature of street fashion trends reflecting the essence of our everyday image. The space of the crossing has been changing constantly by entering of new pedestrians, but the models remain there.

SFF is a presentation of stylish trends of a town. Thanks to catalogues we will be able to compare towns/cities by its pesonality and style determined by female and male citizens as well as to select the best CITY LOOK – look of a town/city selected first in a county (voivodeship) and then in whole country area.

Street Fashion Festival join 3 of times:
future - the newest collections presented by female/male models selected from citizens of a town
present - today fashion presented by random passer-byes
past - outcome from our street „catwalk”, photo report as a catalogue with seasonal collection

Within the framework of Street Fashion Festival there will be held series of fashion shows in city/town spaces.

The most popularly attended crossings will turn during rush hours for 60 minutes to a catwalk for prior by Natalia Zielińska and Małgorzata Kowalkiewicz selected and stylized body.

CASTING:
Fashion collections will be presented by male/female citizens in every age and every kind of silhouette. They become models as a result of casting held in a city/town.

CITY LOOK:
On the basis of photo reports in form of a catalogues the jury will select the BEST CITY LOOK starting with county (voivodeship) and contynuing with whole country area. The styllized models won’t be taken into consideration, because the passer-byes are the ones who determine the image of their community.

translation: Marta Kowal
tłumaczenie: Marta Kowal